Welcome!

You’ve reached the website of Fred Deakin. I do a lot of different things (e.g. make music, create art and design, teach, write, perform) and this site is intended to showcase as many of them as possible without giving you a headache.

Currently I run Fred & Company, a studio which specialises in interactive and educational projects. I am also Professor of Interactive Digital Arts at the University of the Arts London (which consists of the six London art schools Central Saint Martins, London College of Communication, London College of Fashion, Chelsea, Camberwell and Wimbledon.)

As half of the band Lemon Jelly with Nick Franglen I have been Mercury and Brit nominated, sold over half a million albums, headlined stages at almost every major UK music festival (Glastonbury, Bestival, Big Chill, Reading, Leeds, T in the Park etc.) and made three albums I’m very proud of. I was also founder and director of ground-breaking London digital design agency Airside with Nat Hunter and Alex Maclean which won and was nominated for two BAFTAs, nine D&ADs, four Design Week Awards including Best In Show, a Webby and a bunch of others I can’t remember. We ran for fourteen years and closed on a high in early 2012. The Gestalten book “Airside By Airside” (2010) tells our story; it was a lot of fun.

I’ve performed at TED, interviewed Viv Albertine, been on panels with Jarvis Cocker, Peter Saville and Rankin, judged the British Animation Awards and DJed at the Serpentine Pavilion with Steve Martin as my warm up man. I’ve given talks at the Design Museum, the Barbican, the RCA, Design Indaba and Pictoplasma among many others. I was one of the working group for the Gowers Review white paper on the UK’s creative economy which was presented to the DCMS in 2006. I’m always open to working on interesting projects so please get in touch if you’d like to collaborate on something.

Photo by Michael Leckie: www.michaelleckie.co.uk

Fred Deakin