The building greets you on entry - clearly it is surprised to see you.
Playing with the building: instruction screens tell visitors how to engage.
Enter your statistics into the score card and measure your progress.
Then input your data into the building's brain to be analysed.
The building's final analysis - and your character revealed!
We collaborated with innovative London game designers Hide & Seek to visually manifest their ambitious “The Building Is…” project, a game that takes an entire art gallery and turns it into an emotional being that you can play with. LED installations, score cards, screen interfaces and printed mementoes were all part of the project. These assets were created with the fantastic French illustrator Elisa Gilbert.