Joue Le Jeu (Play Along) was the ground breaking art games exhibition held at France’s national digital museum La Gaite Lyrique in Paris last year. They came to me for a cutting edge marketing campaign that would embody the innovative technological nature of the exhibition and simultaneously appeal to a wide audience of geeks and families alike. After various strategic discussions with La Gaite and much developmental work I conceived this futuristic combination of abstract pattern and stylised photography which I then rolled out into all the associated publicity material and merchandise. Special thanks to Nat Hunter, Drew Cox, Lucy Barber and all the models and other collaborators.