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Joue Le Jeu
Massive billboard poster for the Paris metro.
Exhibition poster displayed in car parks around Paris.
Exhibition poster displayed in shops around Paris.
Exhibition poster displayed on the RATP line around Paris.
Banners displayed outside the museum.
Merchandise for the exhibition shop.
Joue Le Jeu (Play Along) was the ground breaking art games exhibition held at France’s national digital museum La Gaite Lyrique in Paris last year. They came to me for a cutting edge marketing campaign that would embody the innovative technological nature of the exhibition and simultaneously appeal to a wide audience of geeks and families alike. After various strategic discussions with La Gaite and much developmental work I conceived this futuristic combination of abstract pattern and stylised photography which I then rolled out into all the associated publicity material and merchandise. Special thanks to Nat Hunter, Drew Cox, Lucy Barber and all the models and other collaborators.